Over 28 years of experience in both buying and

selling traditional and digital advertising. I began my

career handling all aspects of a $2 million/year

advertising budget for 10 locations. It has helped me

understand the unique challenges business owners

have in figuring out the best advertising for their

business. This is why I am passionate about testing

and verifying results. Without clear measurable results,

you don’t know what advertising is working and what

advertising is not. By measuring and delivering Key

Performance Indicators, I have successfully kept many

dozens of clients with our agency for almost 14 years.

I have recently spoken at several International

Internet Marketing Conferences, helping other agencies learn our methods in providing results and also

understanding why key performance indicators are so

important to measure. By helping other agencies, I

hope to clean up the existence of so many “false”

marketers that tarnish the reputation of internet marketing as a who